{"id":5020,"date":"2009-06-30T13:47:36","date_gmt":"2009-06-30T12:47:36","guid":{"rendered":"http:\/\/www.kickinorman.com\/blog\/?p=5020"},"modified":"2009-06-30T16:41:28","modified_gmt":"2009-06-30T15:41:28","slug":"kul-ide","status":"publish","type":"post","link":"https:\/\/www.kickinorman.com\/blog\/kul-ide\/","title":{"rendered":"Kul id\u00e9"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.kickinorman.com\/blog\/wp-content\/uploads\/medicinlada.JPG\" alt=\"medicinlada.JPG\" \/><br \/>\n<em>Medicinl\u00e5da (utan inneh\u00e5ll), 89 kr, Apoteket<\/em>.<\/p>\n<p>Jag fick just ett bud fr\u00e5n f\u00f6retaget <strong>XXXXXX<\/strong> som g\u00f6r PR f\u00f6r apoteket. Apoteket b\u00f6rjar 29 juni s\u00e4lja en fin medicinl\u00e5da\/pl\u00e5tl\u00e5da f\u00f6r 89 sp\u00e4nn, och PR-byr\u00e5n skickade ut den full av &#8221;f\u00f6rsta hj\u00e4lpen&#8221;-produkter f\u00f6r att flirta med oss journalister, informera om pl\u00e5tl\u00e5dan och g\u00f6ra oss p\u00e5minda om Apotekets existens rent generellt.<\/p>\n<p>I l\u00e5dan ligger &#8221;desinfektionerande&#8221; v\u00e5tservetter fr\u00e5n <strong>Dax<\/strong>, enligt pressmeddelandet. (Som du ser p\u00e5 bilden om du \u00e4r det minsta observant heter det inte s\u00e5.) Och jag undrar: Varf\u00f6r har inte PR-byr\u00e5er korrekturl\u00e4sare? Det h\u00e4r \u00e4r l\u00e5ngt ifr\u00e5n f\u00f6rsta \u2013 eller v\u00e4rsta \u2013 exemplet. M\u00e5nga j\u00e4ttestora internationella f\u00f6retag skickar ut pressmaterial som f\u00e5r mig att skruva mig besv\u00e4rat p\u00e5 kontorsstolen och t\u00e4nka saker som \u00e4r s\u00e5 \u00f6verl\u00e4gsna, illvilliga och nedl\u00e5tande att jag sk\u00e4ms f\u00f6r dem. En inv\u00e4ndning till: Jag har sv\u00e5rt att se att privatpersoner ska k\u00f6pa en ganska klunsig pl\u00e5tl\u00e5da f\u00f6r sina medikamenter. D\u00e5 hade det varit smartare att l\u00e5da l\u00e5dan vara s\u00e5 full som den \u00e4r nu och ta <strike>399 kr<\/strike> <strike>499 kr<\/strike> 399 kr f\u00f6r den, eller g\u00f6ra den i det t\u00e5ligare materialet plast.<\/p>\n<p>Icke desto mindre \u00e4r det ett smart och bra PR-utskick, f\u00f6r vad jag mest sl\u00e5s av \u00e4r \u00e4nd\u00e5 hur mycket bra produkter det finns p\u00e5 apoteket.<\/p>\n<p>Och PR blir det. Som du ser s\u00e5 bloggar jag ju om det p\u00e5 studs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medicinl\u00e5da (utan inneh\u00e5ll), 89 kr, Apoteket. Jag fick just ett bud fr\u00e5n f\u00f6retaget XXXXXX som g\u00f6r PR f\u00f6r apoteket. Apoteket b\u00f6rjar 29 juni s\u00e4lja en fin medicinl\u00e5da\/pl\u00e5tl\u00e5da f\u00f6r 89 sp\u00e4nn, och PR-byr\u00e5n skickade ut den full av &#8221;f\u00f6rsta hj\u00e4lpen&#8221;-produkter f\u00f6r att flirta med oss journalister, informera om pl\u00e5tl\u00e5dan och g\u00f6ra oss p\u00e5minda om Apotekets existens&hellip; <\/p>\n<div class=\"readmore-wrapper\"><a href=\"https:\/\/www.kickinorman.com\/blog\/kul-ide\/\" class=\"more-link\">Read<\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-5020","post","type-post","status-publish","format-standard","hentry","category-jobb","category-nyheter"],"_links":{"self":[{"href":"https:\/\/www.kickinorman.com\/blog\/wp-json\/wp\/v2\/posts\/5020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kickinorman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kickinorman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kickinorman.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kickinorman.com\/blog\/wp-json\/wp\/v2\/comments?post=5020"}],"version-history":[{"count":0,"href":"https:\/\/www.kickinorman.com\/blog\/wp-json\/wp\/v2\/posts\/5020\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kickinorman.com\/blog\/wp-json\/wp\/v2\/media?parent=5020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kickinorman.com\/blog\/wp-json\/wp\/v2\/categories?post=5020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kickinorman.com\/blog\/wp-json\/wp\/v2\/tags?post=5020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}